Rules of Investing
- Understand the business
 - Will people continue to use the product in 20 years? Stock must have long term prospects.
 - A stock must be managed by vigilant leaders.
 - Does the company have a low-cost durable (lasting) competitive advantage?
 - Is the company recession proof?
 - Has the company had consistent earnings growth? Generally the EPS growth must be at least 8%
 - Growing sales.
 - Has the company had consistent dividend growth? Generally the dividend growth must be at least 8%.
 - Does the company have a low payout ratio? Must be 75% or less.
 - Is the company cash rich?
 - Does the company have low debt? Must be less than 70%.
 - Does the company have a good credit rating? Must have a min S&P Credit Rating of “BBB+”.
 - Does the company actively buy back its shares? (optional)
 - Is the stock undervalued?
 - The P/E Ratio must be 25 or below.
 - Is the current dividend yield higher than the average dividend yield of 5 years?
 - The P/B Ratio should be 3 or less
 - Keep emotion out of investing.
 - Discipline and patience are the keys to successful investing.
 
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